Dogster Gets A SAY Media Makeover

SAY Media launched a redesigned version?yesterday of Dogster, its community for dog owners, as well as sister site Catster. Via email, the team gave me more details about their vision and where they go from here. SAY was created after video ad company VideoEgg acquired blogging platform Six Apart. Dogster was its first acquisition, and since then SAY?been redesigning or launching sites as part of a strategy called the Clean Campaign, which emphasizes a clear editorial vision, cleaner design, and premium advertising.

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